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"There is no real high-end model in China." - A relevant person in charge of a well-known heavy truck company in China said when talking about high-end heavy trucks in China.
"High-end heavy trucks" have appeared in China's heavy-duty truck market for a certain period of time, but China's high-end heavy trucks are not truly high-end heavy trucks. First, domestic high-end heavy trucks cannot be compared with international high-end heavy trucks; secondly, high-end vehicles are all enterprise-defined, for example, A certain model has increased the overall vehicle configuration and is defined as a high-end model, but this model cannot be compared with international high-end models. "From the perspective of market positioning, domestic heavy truck companies will certainly make some basic positioning, which will determine whether the model is high-end."
At the same time, market demand also determines that China's "high-end heavy trucks" only stay in a literal sense.
Most heavy truck users in China are reluctant to choose high-end configurations and think that the cost is too high. Moreover, I do not think there is a specific definition for high-end models in China. The main feature is that the price is high, and other aspects are similar to users. “The relevant person in charge of a car trading company in Luzhou City told reporters that imported or foreign-branded engines are relatively high-end, but the cost is high and maintenance is not convenient. Heavy-card users will have more comprehensive consideration when purchasing.
“The high-end heavy trucks are not unattainable, they are only made by users whether they can afford them or not. This is the market demand that determines the model configuration.†The above-mentioned personage told reporters that the concept of pragmatism of domestic users is very strong, so the concept of domestic heavy truck business sales is Values ​​are practical, while foreign sales tend to focus on brands.
According to statistics, the engine, transmission, drive axle, chassis structure, cab, and after-sales service are the main basis for users to decide whether to purchase. It is sensible for the manufacturer to position the product in a market-oriented manner, and it is only when it is considered that it meets the needs of the market to occupy the high end of the market.